Sugar & Salt
Project Details
Brand identity for Sugar & Salt Marketplace, a curated market and gathering destination at a resort property in Port Charlotte, Florida. The identity was developed around the inherent duality of the brand name -- sweet and savory, sea and land -- and anchored by a custom S monogram mark with the quality of a merchant's seal. Applications spanned signage, packaging, collateral, and in-venue print materials.
ClientSugar & Salt Marketplace
Date2017
ServicesBrand Identity, Logo Design, Collateral System
ScopeCustom S monogram mark and wordmark lockup, color system and material guidelines, signage system (interior and exterior), packaging (shopping bags, kraft paper products), in-venue collateral (mugs, napkins, sugar and condiment packets), brand presentation featuring salt-rendered icon execution
OutcomeA merchant's-seal quality mark that scales from ceramic mugs to storefront signage with equal authority -- anchored by a sage and kraft palette that reads botanical and honest rather than resort-commercial. The salt-rendered icon presentation made the concept tangible: the mark and the material are the same thing.
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