Top Secret Recipes

Packaging design for Todd Wilbur's Top Secret Recipes -- a three-SKU line of bottled copycat sauces built on Wilbur's bestselling recipe series. The label system had to carry an unusually direct brand premise: these sauces taste exactly like the fast food originals. Color differentiates the SKUs at shelf (red for chicken variants, gold for burger), a chef-icon medallion provides authority, and heavy display type names the original product directly -- a confidence move that turns the comparison into the pitch.