AMPLIFY
Project Details
Brand identity for AMPLIFY, the premium membership program at VAI Resort -- a luxury entertainment destination featuring an 11,000-seat amphitheater and world-class hospitality. The identity needed to communicate exclusive access while maintaining alignment with VAI's established brand architecture. Deliverables included logo development, lockup variations, and application across member communications, sales materials, and venue signage.
ClientVAI Resort
DateNovember -- December 2024
ServicesBrand Identity, Visual System
Timeline3 weeks -- Concept to Final Delivery
ScopePrimary logo and icon mark, lockup variations with and without descriptor, application across printed tickets, digital collateral, and on-site signage, visual identity guidelines for sales and marketing materials
OutcomeA unified premium identity that positions AMPLIFY as the access layer across VAI Resort's four membership tiers ($25,000--$250,000). The mark works standalone or in context with the VAI master brand, deployed across member communications, venue signage, and sales materials.
Other Works
25Matices
24Sunseeker Resort
18Ocean Resort Casino