Ocean Resort Casino
Project Details
Pattern design for Ocean Resort Casino, Atlantic City's oceanfront resort destination. Tasked with creating a proprietary brand pattern to carry the resort's coastal identity across the full spectrum of collateral applications -- from player loyalty cards to guest amenity packaging. The pattern draws on the tension between built geometry and natural coastline: a structured diagonal grid interrupted by organic wave forms, fine-line textures, and a recurring circular motif. Applied across physical touchpoints throughout the resort environment.
ClientOcean Resort Casino
Date2018
ServicesPattern Design, Visual System, Collateral Design
Timeline2018
ScopeOriginal brand pattern system with modular tile structure, colorway and material application guidelines, player loyalty card design (standard and premium tier), guest amenity packaging applications, collateral templates for in-resort use
OutcomeA proprietary pattern system flexible enough to live across every physical brand touchpoint -- from holographic loyalty cards to tone-on-tone amenity packaging. The pattern reads as abstract at distance and reveals itself as coastal up close, carrying the sensory memory of the Atlantic without resorting to literal illustration.
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