Sunseeker Resort
Project Details
A complete brand identity system for Sunseeker Resort, a luxury waterfront destination in Charlotte Harbor, Florida. The identity captures the resort's blend of relaxed sophistication and coastal living through a refined mark system and comprehensive design language.
ClientSunseeker Resorts
Date2024
ServicesBrand Identity
Timeline10 weeks -- Discovery to Final Delivery
ScopeFull brand identity system: primary and secondary logo marks, typography suite, color system, brand guidelines document, digital asset library, collateral templates for guest-facing and operational materials
OutcomeUnified brand language deployed across resort signage, digital channels, guest services, and marketing collateral. Identity system designed to scale across future property expansions and sub-brand extensions.
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