Matices
Project Details
A comprehensive brand identity system for Matices, an elevated dining concept in the historic preservation district of Truckee, CA. The project included a dual-concept system for both Matices (refined dining) and The Social (casual atmosphere), unified by a distinctive cymatics symbol as the core brand mark. Delivered a 72+ page style guide, website copy, and signage design within strict Truckee heritage codes.
ClientMatices & The Social
Date2025 – 2026
ServicesBrand Identity, Signage Design
Timeline14 weeks -- Discovery to Launch
ScopeDual-concept brand identity system: logo suite, typography, color system, 72-page style guide, menu design, signage program (compliant with Truckee historic preservation codes), website copy
OutcomeLaunched across 12+ customer touchpoints including signage, menus, digital, and collateral. Brand system adopted by two distinct venue concepts under one ownership group, streamlining operations while maintaining unique positioning for each.
Other Works
24Sunseeker Resort
18Ocean Resort Casino
24AMPLIFY